Fashion update: 3 new (affordable) labels to lust over

Balmore-Dresses-Black-Finery-London-0943_F8_150dpiThere are few things we love more than discovering hot, new fashion-forward labels. Especially when they come at high-street prices. The above cotton dress by The Finery is super-versatile, has fab front pockets and is £45. Yes, just £45. And there’s a lot more to lust over…


The Finery

Appealing to the kind of woman who has Cos and &OtherStories on speed dial, The Finery comes from a style savvy team who previously worked in design and buying roles at ASOS and Topshop Unique. The look is fashion-forward, although not too scary, with pieces that are both grown-up, well-cut and really well-priced. A label worth watching.



Online boutique Atterley Road has dropped the ‘road’, rebranded and changed direction to become an own-label brand known simply as ‘Atterley‘. The look is directional with pieces that are subtle, but statement-making. Once again, the prices are brilliant – the above Kimono wrap dress is £75 and the below culottes are just £42 – meaning you can try out new looks without busting the bank. There’s also some great Breton tops and the autumn/winter collection looks to be a corker.



Edit 58

Not a fashion label as such, but Edit 58 is a brand new online boutique selling in absolutely gorgeous things for the home. We are big fans of their pom pom adorned baskets (from £18 for a mini basket, up to £54 for a large), which really are the perfect summer accessory. Our spies tell us that tasselled bags will soon be available.

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