Here’s a question: what does the professional woman wear to work where she a. wants to be taken seriously (yes, I’m afraid this is still a problem in some arenas; or perhaps not a problem but a necessity) but b. wants to look fashion-forward at the same time? This is the problem which faced Polly McMaster. She was a successful city businesswoman who spotted a gap in the market. She’s now the co-founder of The Fold, a brand designed by women for women. Stylist Lynda Bell and I had a sneak peek the other week at the new collection – and it is well worth seeking out. These are proper investment pieces. I don’t work in the city, but I am a-hankering after several pieces, this tweed dress, for instance; this for day-to-evening… I could go on – but instead I will hand over to the ever-fabulous Lynda Bell, today’s guest star, who is here to talk us through the new limited edition collection – and how to style them.
[A note to all the professional women out there: you need The Fold in your life. (Were I in the business of dedicating posts – I would dedicate this to all the fabulous female barristers I have met through my husband.]
The Fold is a successful story of ambition, female attitudes and classic feminine style. At the helm, sits Polly McMaster, who co-founded The Fold after frustrating attempts to find stylish feminine and inspirational clothing for professional women. “The Fold is about understanding the professional woman’s needs in her daily life and trying to create a stylish, contemporary wardrobe for them, but particularly focused around work.”
To add to the latest A/W collection of stylish dresses featuring slash necks, dropped waists and leather details, beautiful fabric detailed tops and (new for this season) a perfect winter coat; The Fold have launched their first collaboration with Britt Lintner consisting of 5 dresses inspired by (and named after) 5 equally inspiring women (you can see them about and read all about them on the site). “There is a lot of synergy between work and fashion – these dresses are our armour. When you feel good, you thrive”.
These dresses, along with their name-sakes, are inspiring and classic beauties. They follow the ethos of The Fold fashion, which is to build a capsule wardrobe which you don’t have to think too much about each morning, but you know you will look and feel as powerful and strong as you want to be.
A high-flying diversity champion has a dress, which echoes of a stylish tuxedo. Its wrap around satin-belted style is perfect for winter, with its long arms. Team it with these vintage inspired chandelier earrings for a classic evening look.
The ultimate multi-tasking mother of two and full-time financier has a dress which reflects her global travels. The decorative ruffle details and satin band are perfect suited to her strong sense of style. Wear this dress with peek-a-boo heels and you are dressed for success!
A familiar face, as she juggles a busy job of presenting Channel 5 News and her passions of horse riding and walking her dogs. Her classic dress has simple buttons and panels and the slim skirt shape is flattering for all. This clutch bag fits more than just a lipstick, and the gem details will stand out against the dress.
Georgia’s career in private banking comes second to her family and pet dog, Basil. Her sporty inspired dress with a skater-style skirt has a looser silhouette with the patent belt trim. A statement necklace finishes this look off perfectly…
Not content with a successful career within a hedge fund, Denise also co-set up her own private investment company in London. She also loves fashion, beauty, art, interior design and music (in other words: a Fold kind of woman). Her minimal designed dress has a strong collar and belt detail; for evening, you can switch the patent belt for a more jeweled option.
The collection is available to buy online at www.thefoldlondon.com