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How to shop the sales

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I love the sales. Love them. By Christmas eve, I had shopped Donna Ida and John Lewis (ahem. Thrillingly, my purchases included a new frying pan. Oh yes indeed.) Online is the only way to do it: I watched in a state of total bafflement, the 10 o’clock news on Boxing Day. Hoards of people had queued for hours overnight. C’mon people. I am all for a shopping experience, but shopping online from the comfort of your bed/sofa with a box of Celebrations for company has to be the more civilised way to do it.

Having erred in the past, I have now honed my sales strategy.

1. Pre-plan. What do you need? Where are the (expensive) gaps in your wardrobe? Do you need, for instance, a trench coat? Would a pair of black wool trousers change your life? Do you really need a pair of jeans to yank you into next year?

2. Having done the above, you know what you want. Thus you can shop online (see above) or target your shopping journey accordingly.

3. If you venture out for the thrill of it, keep your eyes on the prize. Shop for what you need, what you suddenly think you want after 4 fruitless hours. I now limit my sales shopping to three things: clothes for my daughter (the Zara Kids sale rocks my world), things for the home (hence the frying pan); and investment pieces.

4. Dress simply i.e. jeans, boots, t-shirt under jumper. No fiddly buttons or fastenings. No tights. Things you can pull on and off quickly.

Here’s the W&W hit list…

Jeans. Specifically, Ida jeans from Donna Ida. Quite frankly, some of the best jeans I have ever worn. High waisted, slimming, gorgeously, cleverly cut. What’s not to love? The black Ivy skinny jeans are now £77.50 (from £155.) Or grab the corded cherry version for a snippety £46.50 (from £155) for a pop of sophisticated colour. Whilst you’re there, I recommend checking out the Tucker blouses (this leopard print number is a good investment, as every girl needs a bit of leopard in her life). MIH’s fabulous body con jeans are now £129.50 (from £185).

A jacket. Something to throw on over jeans or leather trousers. I like this Pyrus jacket from Donna Ida and this knitted Iro jacket from Matches Fashion, and this neat navy option from Reiss.

This is the time to seek out a classic coatI love this classic double-breasted black Theory coat (£444, was £635, at my-wardrobe). Ditto this herringbone Harris Tweed coat (£252, was £420). If you want something more evening-y, this palest grey Zara coat is beautiful (I can attest to this, as I own it) and down from £129 to £99.99. Atterley Road have a great flecked red Maison Scotch which would dress up any outfit (£180 from £215).

Cashmere. Boden have classic crew neck cashmere jumpers from just £49.50. Of course I love the navy (now £89.10). You would be hard-pressed to go wrong with Twist & Tango‘s perfect grey jumper (now £100, was £170). And if the above picture has you hankering after honey highlights, a tan bag and a grey cowl neck, then this Whistles sweater (£120 was £170) is the answer. Chinti & Parker’s striped navy cashmere with pink pocket is down to £162 on net-a-porter; or head to Matches for plain navy (£147); grey with pink stars; 0r star spangled (£175 from £350).  I also love this J Crew sweater just because the colour combination warms my heart.

Investment bags. If I was really intent on treating myself, I would buy the Mulberry Del Ray bag (£626 from £895) or the Alexa (£696 from £995). Or a classic Carker by Anya Hindmarch (£495 from £995).

P.S. In other news, Alex has been rather too distracted to shop, as she had a baby just before Christmas.

Best. Present. Ever.

Image from here.

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