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How to think (wear, decorate with) pink

pickwick_road_23-3Pink is the new black. Honestly. It’s true. And not just any pink – bright pink for preference. (My five-year-old will be delighted….) I don’t need any convincing to add it to my home or my wardrobe (you are talking to the woman who once had a hot pink themed Christmas tree to celebrate the birth of a December baby girl), but the question is: can I convince you?If you’re a diehard Scandi minimalist, look away now. The rest of you, settle down and allow me to convince you.

First up, pink is flattering – for you and your home. Think of the rosy glow it casts upon your skin (especially a winter pallor); imagine the warm glow of a pink cushion on your sofa, encouraging you to sit down at the end of the day.

Secondly, it’s cheering. There are a lot of grey days to contend with during the British winter. Easy and chic as it is to shrug on a black or grey sweater, can I exhort you to try pink? At the very least, add a flash of it? Just think of the cheer factor. In the kitchen Laura Stephens designed [top], the blind is a stroke of genius which lifts the whole room. (She is so clever: see more of her work here and here.)

Thirdly, it looks fabulous.

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This has always been one of my favourite looks in Laura Fantacci’s style arsenal – that Jil Sander skirt really is the piece of dreams; looking at it anew reminds me what a glorious marriage navy and pink makes (which is why we chose it as our W&W signature). And if those 50 shades of pink JCrew ensembles teach us anything, it’s that more really can be, well, more.

You can apply the same principles in your home. Opt for a flash or two: a cushion here, a sofa there, a chair propped against a white wall, a bedstead (am now wishing I’d bought a cast-iron bed for my daughter’s room so I could copy this), even a file on a white desk (an idea I might steal for my own workspace, which is currently more minimalist than I would like).

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Alternatively, take a tip from Sketch (possibly London’s most Instagrammed dining room) and go All Out.

Make pink your backdrop.


Layer pink on pink.

Bring pink into your wardrobe

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Cocoon coat, £49.99, Mango; Grace jumper, £59.50, Boden; Ruffle sweatshirt, £28.00, Topshop; Fluoro bag, £60, Cambridge Satchel Company

And into your home

Still feeling cautious? Then it’s best not to go mad and order a pink velvet sofa (although that would be wonderful). Instead, try a vase of pink dahlias (my current favourite blooms); a hot pink glass for your morning juice (or cup for your coffee); even a tea towel (can anything make drying up any less of a bore?) – and then graduate to cushions or throws (i.e. removable objects), before splurging on that sofa. Unless you’re now obsessed with the idea, in which case, don’t let me stop you.

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Pink tea towel, £9.99, Zara Home; Kartell Loulou Ghost chair, £78, Amara; Renesse wine glass, £14, Anthropologie; Pom pom cushion, £19.50 – Marks & Spencer


So, have I convinced you? Answers on a post comment, please…






Images: Laura Stephens, JCrew’s AW collection, The Cut, Wardrobe Icons‘ Laura Fantacci, Glitter, Inc., The Room Edit, Random Acts of Pastel, Adairs, The Londoner, Elle Decor, Stereo Fields Forever,














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