My Uniform/ Style FileStyle

My Uniform: Joanna Berryman, Creative Director of Matrushka

0002Jo Berryman knows a thing or two about style. As the founder and Creative Director of interior design company Matrushka, she is an expert at finding those exquisite, one-of-a-kind pieces which will turn your home from run-of-the-mill to steal-the-show. As adept at putting together outfits as she is at designing an interior, her Style Uniform manages the tricky feat of being effortlessly cool, but practical enough to enable her to flit from home to office to building site. Based in North London where she lives with her daughter and dog, she is the owner of The Folly, a stunning house (available to rent) in the Cotswolds (check back soon for a tour) and is just about to launch Matrushka’s online store, selling everything from bespoke candles to cushions and furniture. We are thrilled that she has agreed to give us the lowdown on her super-stylish look.

My Style…

Indigo Starless Maria high-rise skinny jeans, £230, J Brand


“Jeans are an essential part of my daily uniform. They allow movement and are easily ‘spruce-up-able’. The school run and jaunt on the Heath with dog would be an impossible feat in a pencil skirt. I love J-Brand jeans and have four pairs, which I wear on a regular basis. They’re all high waisted, which creates the illusion of a longer, leaner leg. I particularly love the Maria jean in a classic indigo. It fades to perfection and makes your bum look sublime. I’m a true loyalist when it comes to fashion denim, so JBrand is my jean of choice. I also own an ancient pair of classic mens’ Levi 501s that I purchased for about £20 in Kensington Market in the late ‘90s. They’re my sartorial talisman and one day I’ll archive them in museum glass and place above the fireplace in holy reverence.

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Gala stretch-twill blazer, £370, Helmut Lang; Zipper t-shirt, £68, LNA; Grey cashmere cardigan, £487, Lucien Pellat-Finet

I discovered LNA t-shirts whilst mooching about Fred Segal in Santa Monica. They’re made from the softest cotton, are flatteringly cut on the bias with sleeves that cap your deltoids off so prettily. I layer them with a Helmut Lang blazer in black or a simple grey cashmere sweater by Lucien Pellat-Finet. In terms of colour, I’m currently drawn to murky colours that I can then team with jewel-like tones.

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Acne’s Track boots in Coffee are what I wear on my feet. I love a heel and the feeling of being elevated, the chunkier and more robust the heel, the better. I’m not averse to flats though and will happily don a Chanel pump if I’m having a demure day, which is rare. I also adore Nicholas Kirkwood’s architecturally-inspired designs.

Unfortunately, Acne’s Track boots have been discontinued, but try these Pistol Short boots, £359, Acne instead; Elaphe and patent leather sandals, £665, Nicholas Kirkwood.

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Love lasso ring, £99, Zoe and Morgan; Purple Amethyst Eternity star ring, £234, Zoe and Morgan

Jewellery is a great way to make a look your own. I love wearing a statement necklace like the one I’m wearing in the photo by Ligia Dias with a simple top or dress. There’s something so subjective about jewellery. I’m having a gem moment right now and have just treated myself to a rough cut rose quartz ring by Zoe and Morgan. I favour bold designs over delicate ones. For me, a single knock-out piece of jewellery says so much more than piling on the trinkets and charms.

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Swords t-shirt, £73, Wild Fox; Marnay contrast maxi-dress, £350, Acne; Eliot Crepe jacket, £155, and trouser, £125, Whistles.

I have a few stand-out pieces like this beautiful waistcoat I’m wearing in the photo. It’s a little vintage piece I picked up from Puces des Vances market in Paris. I also have a mustard tasseled bolero that often gets thrown in to the mix. It’s not for the faint-hearted and it can look a bit Sybill Fawlty if I don’t wear it with conviction. When it comes to designers I love AcneVivienne Westwood for staples, Balenciaga and Helmut Lang for tailoring. Carven is great for neat separates, whilst Wild Fox is another brand that’s good for cotton t-shirts. On the high street, I love Topshop and Whistles for fashion ephemera like hats and trashy gold-plated jewellery.


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  • Reply
    Lucy Neal
    March 13, 2013 at 5:46 pm

    Hi A. Loving the Blog! I stayed at the Folly last year with the family. Gorgeous base to enjoy the Cotswolds from. Would go back in a flash!

    • Reply
      March 13, 2013 at 6:32 pm

      I remember! We’re going to feature it in a couple of weeks time. So glad you like the blog xx

  • Reply
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    April 16, 2013 at 5:51 am

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    Powderhill: The next big name in jewellery
    May 7, 2013 at 6:06 am

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