Children's StyleFamilyMy Uniform/ Style FileStyle

Style File: Emma Smith of Your Style Fix

me and Ellis-Erdem dressTwitter is a marvellous – if addictive – thing: news, opinions, secret sales…and discovering the knowledge and kindness of strangers. We met the lovely Emma, this week’s Style File, via Twitter. A former fashion editor for the Independent and Essentials, she now combines trend reporting and presenting with writing her two (two! We have enough work having one between the two of us) blog: Your Style Fix and Little Style Fix. She also has two children, Kerensa, five, and Ellis, 16 months.

[Above: carrying Ellis whilst wearing Erdem. Impressive.]

What inspired you to start blogging?

I set up Your Style Fix two years ago as a way to write about things I want to cover rather than someone else calling the shots! The tagline is ‘taking trends from the catwalk and bringing them to life for the real woman’. I try and translate key trends to fit with our everyday lives. Little Style Fix followed a year later: after I had my daughter my new passion became children’s fashion. I like simple, (mainly French) practical pieces with no awful logos. As much as I love designer clothes they aren’t always practical (or affordable) for small children, so I try to hunt out some brilliant finds, offer some styling tips and generally provide inspiration.

What’s your daily uniform?

When I’m with the kids it’s jeans – either boyfriend style or skinny – Topshop’s Baxter jeans are great. I wear flats especially when running around after my son! I tend to wear Converse (though really have my eye on a pair of New Balance), my Chelsea boots from Russell and Bromley, brogues or slipper shoes. Shirts with a cashmere knit are my go to’s when I’m rushing out the door for the school run. I try and wear bright knits – especially in the winter.

If I’m working on a presenting job then I love either a statement skirt (like the one below from Whistles) or trousers, again paired with either a shirt or a light knit. Completed with a statement necklace (would love this one from Anton Heunis) and my rose gold Rolex.

emma 2

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Sloane bootes, £245, Russell & Bromley; Ivy Smudge skirt, £145, Whistles; Triple cluster necklace, £248 (was £355), my-wardrobe

Which are your go-to shops, websites and labels? 

Gap for shirts and crew neck jumpers; Zara for being so quick to get the trends on the high street- so if there is a look I love but don’t want to invest a lot of money in that’s where I’ll head – plus they have a fab shoe department too. For cashmere, J Crew, Uniqlo, Marks and Spencer, and Chinti and Parker. I visit The Outnet quite regularly to try and grab a few designer bargains!

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Mini star sweater, £245 (was £350), Chinti & Parker; M&S Collection pure cashmere crewneck jumper, £60, Marks & Spencer; Wool cashmere v neck, £59.90, Uniqlo

What about by evening: is there one thing which make you feel ‘dressed up’? 

It would have to be a slick of red lipstick and heels! At the moment I’m all about a leather trouser (like these from LK Bennett) teamed with a blouse and blazer- very French.

And accessories – are you a jewellery girl? 

I have my Oyster Perpetual rose gold Rolex which was a wedding anniversary gift from my husband that I wear. Apart from that a statement necklace- I have several from high street (Accessorize, Freedom at Topshop) to designer like Kenneth Jay Lane. I have seen a gorgeous one from Shourouk  that I would love.

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Oyster Perpetual Rolex; Apolonia fox rainbow crystal embellished necklace, £700, Harvey Nichols; Cannes statement necklace, £29, Accessorize

Are you a buyer of investment bags? Or do you find some gems on the high street?

A bit of both. I LOVE a designer bag and do own quite a few: Mulberry Alexa, Mulberry camera bag, Burberry, Chanel, Marc Jacobs and Anya Hindmarch. I have a thing for red handbags at the moment and i’m currently lusting over the red Mulberry Bayswater and a red Saint Laurent classic duffle 6 bag. Also on the wish list is a Sophie Hulme tote in duck egg blue!  But I am not a bag snob so if I see something that I love on the high street I will go for it- there are so many great ones now especially from &Other Stories, Whistles, Jaeger and LK Bennett.

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Bayswater double zip tote, £1500, Mulberry; Lawrence bag, £149 (was £250), Jaeger

How has your style changed since becoming a mother? 

 Style wise I can’t run around in heels- I find it physically impossible! It has been a challenge:  as I can be with the little ones in all weather’s finding good, practical, but stylish clothes is a must. And I do tend to do more online shopping- I don’t have a huge amount of time and it’s just so much easier if everything is delivered to your front door.

What are you beauty/body essentials?

I love oils and used the Clarins Tonic Body Treatment Oil throughout both pregnancies and like to think that’s why I – very luckily – never had stretch marks. I am also a huge fan of Aromatherapy Associates Rose body cream- the smell is gorgeous. Also any bath oils by Jo Malone – you cannot go wrong with anything from that brand!

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Tonic Body Treatment Oil, £38, Clarins; Renewing rose body cream, £34, Aromatherapy Associates; Lime, Basil & Mandarin bath oil, from £16, Jo Malone

Facially I use Decleor; again, I Iike to use oils on my face. The Aromessence Angelique Night Balm (£55) is amazing, leaves my skin so soft and smells heavenly.

Where do you shop for your home? Any recent purchases?

I love antiques, in particular the Art Deco era so we have a few items scattered around the house from that period. On the high street Zara Home is great for bedding and cushions. My husband’s family are from Cornwall and they have some great art houses there – we have bought several pieces from local artists, I also love Cox and Cox and Rocket St George.

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Striped linen cushion, £15.99, Zara Home; Imperial rug, £275, Cox and Cox

What are you children’s style’s? What will they be wearing come A/W?Kerensa wearing Hucklebones

Well, my 4 year old daughter [above] obviously thinks she is a princess, so most of the time is swanning around in a Disney dressing-up outfit! When she isn’t in a costume I tend to dress her in a real eclectic mix – I think it probably reflects my style, so some days she may be more tomboy in trousers with brogues and others in a pretty dress.Both of my kids wear a lot of stripes- I think they are perennially chic. I love the way the French dress their children so my son’s look is very traditional European.


me and kerensa

What’s very on trend for the younger trendsetter this A/W? And what have you noticed coming up for S/S?

There are some great trends around for the little ones this season and a lot of them have trickled down from the women’s catwalk looks. So plaid/check, monochrome, and pink are all big looks. For next summer it’s all about the neon brights again which were a key look last summer – think gorgeously bright yellows and pinks. Plus a lot of tropical influences such as pineapple motifs.

Which are your favourite places to shop for little people?

I do love some designer items for my kids but always try and buy in the sales! I love Bonpoint, Marie Chantal and Caramel Baby&Child. I am also a fan of Stella McCartney – my son wore a lot of her items when he was a baby. CdeC by Cordelia de Castellane do gorgeous printed blouses for the girls and I really like No Added Sugar. On the high street Zara Kids and Gap. Really love Jools Oliver’s Little Bird range for Mothercare. Mini Boden is also a favourite but more for the girls than the boys. Cos is also great and I am beyond excited that J Crew are now on Regents St so Crew Cuts is within easier reach!

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Hope Cerisier blouse, €45, CdeC; sequin stripe t-shirt, £19, Marie Chantal; Grey rabbit jumper, £40.50, Stella McCartney at Alex and Alexa

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Little Bird by Jools check shirt, £5.50, Mothecare; Little Bird by Jools Oliver Ditsy floral dress, £14-£15, Mothercare; Engineer stripe cardigan, £17.95, Gap

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Both by Bonpoint

Plus there are a few indulgent websites- much like we have Matches, net-a-porter, the kids have Alex and Alexa, Melijo and Childsplay Clothing, I am a bit of a shoe snob so generally go to Step 2wo, Pom D’Api and Angulus.

Thank you, Emma!

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