Emma Thatcher is one half of A Style Album, the blog she curates with her friend, Louise Redknapp. We love their work (their warmth and friendship makes A Style Album a very inviting place to visit) and their style, which you can follow via Instagram (@astylealbum; follow Emma @emmarosethatcher). We caught up with Emma to talk working with a friend, her new favourite brands and late-night shopping (she’s definitely our type of woman…).
What inspired A Style Album?
Lou & I have been friends for years, I worked with her as a stylist on a few shoots and we were constantly sharing fashion ideas and inspiration with each other. I’ve always been into fashion blogs and one day, we decided to put all our ideas into a blog and see what happens. It evolved into beauty, interiors, travel & lifestyle as well as fashion.
How do you find working with a friend?
We have a very similar eye so are both on the same page when it comes to editing A Style Album. There’s never been a issue of me not liking something Lou wants to blog about and vice versa. It helps us creatively: we’re constantly talking about new brands and trends, so naturally pull our content together when we’re catching up.
Wearing an Endless Rose dress and Whistles’ biker jacket (Image: A Style Album)
I love it when a piece comes together. We’re generally passionate about everything we post, so it’s great when we get good feedback.
What tips would you give would-be bloggers?
You have to be passionate about what you’re blogging about. There are so many blogs now you have to have the love for what you do and believe in what you’re putting out. If you’re dedicated, passionate and producing quality content the benefits will come. But it is hard work!
How and when do you shop?
I’m a massive online shopper. I’m constantly checking the ‘New In’s’ on my favourite online stores (Net-a-Porter, Matches, Topshop) I tend to do it late at night, when I can concentrate without any distractions!
Is your wardrobe under control and edited, or a frenzy?
It flits between the two. It’ll go from tidy and edited, to a massive mess in the space of an hour when I can’t decide what to wear! I try to keep some order with dresses together, jeans together and tees neatly folded, but it doesn’t last.
How would you sum up your personal style?
I try to be effortless, but someone might sum it up as messy depending upon the day! I don’t like to be too ‘done’ and try to add a bit of an edge to whatever I’m wearing by mixing up my footwear or adding accessories.
What’s your default outfit?
I don’t tend to do heels in the day, and love wearing my trainers, so a dress smartens the look up and makes it look like I’ve made an effort if I have a meeting. It fits into my work life, and also my home life, where I’m ferrying my kids from one place to another.
I do love a dress. Anything from H&M to Preen. Midi length works for me as I wouldn’t want anything too short, but it feels more current then a maxi. I own a lot, from floral to lace to plain black. Preen is my absolute favourite for luxury, but my Endless Rose white lace has been a great buy.
Wearing Preen by Thorton Bregazzi from Avenue 32 (Image: A Style Album)
I know it’s crazy to be thinking about coats, already, but on Planet Fashion, now is the time. What are you plans?
I used to work as a buyer, so I managed to get my hands on quite a few Isabel Marant coats that will last me for years. I invested in neutral colours like navy, black & camel that won’t date. I quite fancy a leopard coat for A/W 16; I spotted a cool Raey one on matchesfashion.com.
Leopard-print coat, £895, Raey at matchesfashion
Are you a heels or flats girl?
Always a flat by day: Jimmy Choo Leopard Lucy is a current favourite, quite different to anything else I own, but I’ve worn them loads. I’m a trainer addict: Stan Smiths, Converse or New Balance.
I got some Saint Laurent Babies block heel sandals last season, and I’ve worn them to death. They have just the right amount of height for me… I also received the Chanel slingbacks for my birthday, and I’m obsessed with them.
Are you faithful to one bag, or do you like to mix it up?
I mix it up, but have amassed a lovely collection over the years, including some real classics that get better with age which I’ll pass down to my daughter. A favourite is my Celine Trio in mustard. It adds a bit of colour to a neutral coloured palette.
Are there any new brands you’ve recently discovered?
Is there one thing that makes you feel ready for a night out?
Getting my hair done. If my hair’s blow dried with a little wave I feel good. That and a bit of gloss: I love Smith & Cult.
The last 3 things you bought?
Epique t-shirt by Two Songs
Marysia bikini from Avenue 32
Hades ‘The Smiths’ slogan jumper
What do you have your eye on for A/W?
Anything by Magda Butrym. The whole collection is amazing… I need to get saving.