My Uniform/ Style FileStyle

Style File: Jools Oliver

MotherCare01-321-Edit-FToday, we are quite beside ourselves, because our latest Style File incumbent is none other than the gorgeous (and very lovely) Jools Oliver. Designer of the covetable Little Bird range at Mothercare; mother to Poppy, Daisy, Buddy and Petal; wife to one Jamie Oliver (you might have heard of him), she’s also the type of girl you can imagine pulling up a chair around your kitchen table and having a good old chat. We’re huge fans 0f hers – and Little Bird, the beautiful range of vintage-inspired children’s wear (from birth to age seven) and nursery accessories, which Jools designs for Mothercare. We love the collection – so we asked Jools to tell us more about it – and her own casual-but-chic style…
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Talk us through what inspired the new collection?
The new spring collection is all about celebrating the start of a new year, new green shoots in the garden, flowers starting to pop up. There are weddings, christenings and birthdays it’s such a happy time. The collection features some beautiful spring florals, fresh bright colours and really HAPPY graphics. I hope you like it.
Which part of the design process do you enjoy the most?
The design process is quite long, so my favourite part of the whole process is when I see the first samples of the collection.  I love to see the 3D versions of everything we’ve worked so hard to create.  The icing on the cake is getting Petal or Buddy to try on the samples!

Do your children have any input into your designs?

My main fashionista in the family is Daisy, she loves to give me her ideas and I love to hear her being so creative.  When the collection first launched I did a live web chat with a fashion magazine and Poppy and Daisy were both watching the chat from home and submitting questions for me.  I didn’t realise until I got home that it was them! Buddy and Petal are definitely my Little Bird models, it’s so nice to see them wearing pieces from the collection.

Do you have any particular favourite pieces from the collection? (I have to admit to being obsessed with the red t-bar shoes – JUST like the ones I had as a child – now my little girl has them, too.)

Thank you so much, I’m delighted with how the shoes look, they really are the same as my sisters and I wore as children and I wanted to recreate that simple look.  I think one of my favourite pieces is the Happy t-shirt, perfect for girls or boys.  Another favourite is the contrast print dress, with the jersey dot print top with canvas skirt, it reminds me of my favourite dress when I was 5.  For boys the red zip-up vintage track jacket, it looks just like one Jamie had and I love putting Buds in it.  The knee high socks just take me back to the 70’s, I love them.

Red buckle shoes £15, Little Bird at Mothercare

Red buckle shoes £15, Little Bird at Mothercare

Happy t-shirt, £

Happy t-shirt, now £4.20, Little Bird at Mothercare


Spot and floral dress, £14-£16, Little Bird at Mothercare

How do you like to dress your children? (If they let you choose what they wear!…)

I do believe children should look like children, not mini adults.  Childhood is so short and we need to hang on to it for as long as possible.

I really love how the children dress, Poppy and Daisy are both reaching the age where they could be influenced by the latest trends or what their friends are wearing but they are completely at ease in skinny jeans, sweatshirts and converse. Poppy and Buddy are going through a dressing up phase so they are currently known as Batman (Buddy) and Robin (Petal)!!

How would you describe your style? 

Comfortable – I spend a lot of time in gym gear, but love the 70’s look when I get the time.MotherCare01-267-Edit_F

And what’s your go-to uniform on a daily basis; what never fails when you have 5 minutes to get ready?

Yes, time is key, so it’s skinny jeans, a sweatshirt from Topshop and a pair of Converse.

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IDA Rizzo high top ankle skinny, £175, IDA at Donna Ida; Lilac long-sleeve sweatshirt, £26 and Stripe sweatshirt, £26, both Topshop; Converse Ctas Fancy Navy, £44.99, Office

Which are your favourite shops/labels? 

I do love JCrew, Topshop & a bit of Stella McCartney; for a real treat I like Chloe

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Velez skinny leg trousers, £385, Stella McCartney at Matches; Crepe A-line square, £505, Chloe at Net-a-Porter

Do you buy anything in bulk? (For instance, I have more Breton striped tops than is strictly necessary for one woman…)

I also love Breton tops and have them in red, green and blue!MotherCare01-145_F

What’s your go-to look for a night out?

Heels, skinny jeans, t-shirt and some nice jewellery.  I prefer the relaxed look!









Vintage cotton tee, £29.50, J.Crew; Necklace with natural stones, £29.99, Zara

Are you a bag or shoe fiend? 

No to bags, but I do love shoes.  Flats for running around and Net-a-Porter always seems to have something I like.

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Reva patent leather flats, £200, Tory Burch at Net-a-Porter; Alina patent leather point-toe flats, £325, Jimmy Choo at Net-a-Porter

What about bags: do you have a collection of  a few classics or too many to count?!

No, I grab one and live with it for a while, I’m currently carrying a rucksack!

And jewellery?

I love the rings Jamie has given me and anything from Solange is always a treat.

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Love ring and Triangle necklace, both Solange Azagury-Patridge

Is there a disjunct between what you love to wear and what Jamie wants you to wear?

Jamie likes me in a pair of jeans and trainers, which I like but not all the time.  He’s really not keen when I wear heels!
All images courtesy of Mothercare, unless otherwise credited

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1 Comment

  • Reply
    Noella Pirie
    March 10, 2014 at 7:04 pm

    The feature looks wonderful Natasha, I will share with everyone…thank you! Noella x

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