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Style File: Wardrobe Icons’ Petro Stofberg


Meet Petro. A former fashion editor and one half of the truly fabulous Wardrobe Icons she is a style force to be reckoned with. Earlier this year, she launched Wardrobe Icons with Laura Fantacci (of Wearing it Today) – a website dedicated to harnessing their fashion editor expertise, leading you to the perfect wardrobe. We love the Icons Update weekly online magazine (and love shopping it, too. Ahem. Check out the Party issue – featuring Petro and Laura modelling their edit of the best frocks. The Christmas Gift Guide is also well worth a click if you have not yet completed your festive shopping and are starting to feel The Fear.)

Petro lives in London with her husband and son, Jacob, who is nearly two. For more insider style tips, follow her on and @petrostofberg on Twitter and Instagram post haste!

Tell us a little about Wardrobe Icons…
It’s was really Laura Fantacci’s brain child which was inspired by her Wearing It Today readers. They were constantly asking her what were the classic pieces needed to create the perfect wardrobe, so she came up with the idea of the site from there. It’s a website dedicated to Expertly Edited Essentials: clever investment basics that are the building blocks to your wardrobe, which sits along side an online shopping magazine. I was on maternity leave at the same time as her when she told me about the idea; I loved it, so I encouraged her to do it with me in tow! After a lot of hard work (and some tears), we got it up and running and here we are! We have BIG plans for the future, but we got some invaluable advice from a mentor. He suggested starting small and seeing if people like our product first rather than going all out and falling at the first hurdle, so my lips are sealed for now.
Petro and business partner, Laura

What’s your style CV?

Fashion assistant at Happy Magazine for 2 years which sadly no longer exists, and then fashion stylist at Look magazine for six years.

How would you describe your style? 

Classic with a bit of a boyish twist.

What’s your go-to ‘uniform’ on a day to day basis i.e. your ‘cannot live without them’ pieces’?

A silk  shirt (I recently discovered Equipment, their cuts are so beautiful), a cashmere sweater (Chinti&Parker and Marks & Spencer do the best) and statement flats (I can’t live without my Aquazzura snakeskin ones).

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Brett star print shirt, £330, Equipment; Contrast cuff sweater, £295, Chinti&Parker
And what about when you’re hanging out with your little boy?
petro and boy
My J Crew ripped boyfriend jeans and slip-on skater shoes from Kurt Geiger are ideal for rolling around the park.shows

Which are you favourite high street destinations/designer labels?

JCrew for pretty much everything and Whistles for everything else. I also love The Outnet for brilliant discounted designer buys and Asos, Cos and Topshop for brilliant high street quick fixes.

Do you have go-to favourites for specific pieces?

MiH Jeans are amazing – I love the bodycon ones and I have a skinny pair, which are so comfortable. I also love them for their cotton over size shirts. For swimwear I love Heidi Klein and Melissa Odabash. Recently, I’ve loved Z Collection at Accessorize:  great stocking fillers and inexpensive treats for yourself.

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The Bodycon 5 pocket jean, £205, MiH; The Oversized Shirt, £155, MiH
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Aura earrings, £15, Z for Accessorize; Bimini halterneck swimsuit, £190, Heidi Klein

What’s your ‘night out’ uniform – what makes you feel instantly dressed up?

I don’t really do “dressed up”, but I do love a statement necklace, red lip and a leather trouser for a bit of glam. Maybe not all at once though!

What about bags: are you faithful to a few or do you rotate regularly?

My Celine is my all time favourite bag. I got it for my 30th and it is still my most prized possession. I also have a Miu Miu that Laura bought for me at the Florence outlets, it’s a black studded tote that is so brilliantly light so I fill it up to the brim and carry it everywhere – even when travelling.


And shoes: are you a flats girl or a heel devotee? 

FLATS FLATS FLATS! I am not very good at walking in heels and am tall already – Aquazzura, Gianvito Rossi (I love these) and Tabitha Simmonsdo the best designer ones; on the high street, I rate both Whistles, Zara and Office.

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Snakeskin flats, £500, Aquazzura; Pointed flats, £29.99, Zara

What are the last 3 things you bought?

1. Joseph leather leggings

2. Joseph silk striped trousers (both were 40% off at my wardrobe)

3. A cashmere grey jumper at the Chinti and Parker sample sale.


Stretch leather leggings, £217 (was £725), Joseph; One Pocket sweater, £305, Chinti&Parker

What will you be buying/investing in next?

NOTHING. I am reigning it in now. (Aside from maybe a grey coat…)

And what would you love to find under the tree at Christmas?

A cashmere dressing gown, an Elizabeth and James stripe shirt, and Chanel bath foam.


Chanel no 19 bath foam, £31, Boots; Cashmere robe, £295, The White Company

What are your beauty and make-up must-haves?

Red lipstick (we have a whole page on our favourites on Wardrobe Icons), Eyeko eye liner, Erborian CC Cream HD, and Bobbi Brown’s Warm eyeshadow palette.

redRocking a red lip with Laura

Where do you shop for Jacob?

I LOVE Zulily – they have so many brilliant flash sales where I buy most of his clothes. They have different usual brands on sale every day: FUB and B.O.C.K are Scandinavian brands and my faves when they are on the site. In terms of boutiques: I love Alex and Alexa, Elias&Grace in Primrose Hill, and Gap kids, of course. I can’t wait till he is big enough for COS children’s clothes.

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Miller Mavericks jumper, £56, Elias&Grace; Cyrillus cardigan, £40.50, Alex and Alexa

And your home – what are your decor style/inspirations?

We live in an 1920’s Arts and Crafts house. Laura’s husband Simone Pagani, who is an amazing architect, redesigned it, so it’s quite Italian in taste. But neither of us wanted it look too ‘done’ so we used period fittings and reclaimed where possible , so nothing looks too new. Colour-wise there is a lot of grey and white, but I’ve added mainly blue and green to colour pallet with soft furnishings.

Where do you shop for your home?

I recently bought a vintage turquoise ceramic lamp online and a Country Road throw and some pillows. I love Skandium, Donna Wilson, Zara Home, Liberty and online bargain finds.

Recent buys…

Cushions, $59.95, Country Road; Chilled Sky mug, £12, Anthropologie

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