Pearl Lowe is our kind of (former) rock chick. When she had her brood (she has four children), she put music to one side and returned to her first love – design. It was a way to keep her creative side happy and spend time with her children. With an emphasis on textiles (she’s a vintage-loving fiend), her latest collection is a luxury lifestyle brand for children – Petite Pearl Lowe. And it’s a little girl’s dream come true. (I know one who said, “Wow, wow, wow” when she saw the pictures. Quite a review.)
P.S. Come back soon to read Pearl’s five parenting truths.
What inspired Petite Pearl Lowe?
I’ve been collecting vintage fancy dress costumes for years – as all my children, especially my daughter Betty, love to dress up. However, I found that a lot of the time, my kids wouldn’t wear the costumes as they are too scratchy, so I decided to create some costumes myself using beautiful fabrics such as silk and tulle.
How would you sum it up in 3 words?
Vintage. Magical. Fun.
What’s the theme behind the new collection?
I wanted to create a whimsical theme for this collection, so Lewis Carroll was my inspiration. I think you could call it a bit of a Mad Hatter’s Tea Party!
And what’s so very special about it?
I think that it stands apart from anything else I have ever seen. It’s definitely a lot more quirky! I employ local seamstresses to create the samples and the collections themselves are made in a factory in London, so I think that also makes it quite unique these days. I’m quite passionate about making this a truly British brand.
Do you have a favourite piece?
My favourite piece has to be the Butterfly outfit. I’ve just made a teen/adult version for autumn/winter; I’m planning a fancy dress party one of these days, just so I have an excuse to wear it!
Do you design with anyone in mind?
It’s definitely my daughter Betty. She loves the clothes and she was the model for our Spring/Summer photoshoot.
To see the whole collection and read more about the design services Pearl offers, head to Pearl Lowe