Look lively. The Boden Icons range launches tomorrow. Tomorrow, people…Of course, you probably know about it already. It’s Boden’s tribute to quintessential British style: a 17-strong collection inspired by British staples (the parka, military detailing, Mod coats, 70s retro prints… There is already a serious buzz about what is known in fashion editor circles as That Military Skirt.It’s not cheap (the parka, for instance, which is quite the snuggliest, most beautiful parka you are likely to wear, is £399, but we predict a sell out. There are only 100 pieces of each style available. That’s it. So there will be some serious looking lively required.
I have my eye on the A-line denim skirt (so very in tune with this season). There’s also a splendid suede number if you missed out on the M&S hot potato earlier this year) and this black dress is gorgeous.
Boden are clearly out to catch the eye – and the heart of the fashion conscious – and with this collection, they’re bang on the sartorial money. So quuuuick! Get thee to a screen.