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Wyse London: cool, contemporary cashmere at a great price

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If there’s one thing better than a cashmere jumper, it’s a cool, cashmere jumper that doesn’t cost the earth. And here’s where my hot new discovery, Wyse London, comes in…

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Founded by ex-documentary maker Marielle Wyse, Wyse London is a gorgeous new fashion brand launched just under a year ago. Fed up with over-priced cashmere that just wasn’t quite ‘right’, she decided to design her own. “I set up Wyse London because I thought there was a need for affordable but interesting modern, fashion-led cashmere.  Something fun and cool with a detail,” she explains.  “The shapes are really important – either slouchy and easy to wear or trim and Breton style to team with boyfriend jeans.”

As a fan of looser styles, I love the shape of the ‘Slouchy’ designs and particularly like the quirky touches such as star or sequin arm patches and flouro cuffs. Although, because I’m contrary, I also love the chic fitted style of the Rainbow sweater (shown above). And, if you really want to get your mouth watering, check out Wyse London’s beautifully-curated Instagram feed where you can spy pictures of soon-to-be-launched designs such as a dreamy star print sweater, also available in a mini-me size. With prices from £135, this is a cashmere company worth investing in.

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