Slogan tops: so much better in French

The French. Better than us at pouts, pastry, fringes and…slogan tees. While I’m not generally a fan of slogan tees in English, write that word down in French and faster than you can say Ooh La La, I am a fan. Ridiculous? Perhaps. But, chic? Mais oui, as you just have to admit, slogan tees are so much more stylish in French…

Hot contender for the title of Best Purveyors of Slogan Tees is Maison Labiche, a Parisian label with a line in subtle sloganning. For something retro, then Sezane, another Parisian brand, is your go-to name. Slogan tees aren’t their thing, but from time to time they bring out some beauties, such as this La Femme tee above, the profits of which go to charity. Of course, you don’t have to be French to make a French slogan tee or knit. Two of my favourites are Ille de Cocos’ Qui, Moi? knit and Orwell & Austen‘s gorgeous Je ne Regrette Rien cashmere/silk knit (founder Jessica also makes a lovely Mon Couer jumper). Pair with jeans or a midi skirt (there’s a few inspiration outfits below) and VOILA! you have your perfect easy-to-wear Spring outfit sorted….

La Femme tee (in top pic), 45euros, Sezane 

Paris, £94.95, Samsoe Samsoe

Qui? Moi? sweater, £125, Iles de Cocos

Merci Beaucoup tee, £15, La Redoute

Je ne regrette rien silk and cashmere sweater, £195, Orwell & Austen

Oui, Non t-shirt, $42, L’Ecole des Femmes

Enchantee tee, £52, Maison Labiche


Skirt, J.Crew (so beautiful)

Heels, Sophia Webster (I dream of owning these!)

Mais Oui top, Whistles (Perfect weekend wear)

Best Girlfriend jeans, Gap (great cut)

Espadrilles, Boden (love and want these)

Khaki chinos, COS (just bought)

Tasselled sandals, Boden (a summer essentials)

Images: Sezane, Maison Labiche instagram; Lucy Williams; pinterest

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1 Comment

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    Kat got the Cream KHAKI, RED AND A SLOGAN TEE
    March 24, 2017 at 2:32 pm

    […] Wear & Where so eloquently demonstrated in their latest post, a slogan t-shirt in English is so-so but translate it into French and it suddenly has a certain je […]

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