StyleStyle around the World

Sydney Style: Cassie Moxham from Chic Mama tells us all

Now that we are firmly at the start of summer (are we? Can we call it summer? I think of June as summer, but maybe you still think of it as Spring….?) – Anyway, late Spring/early Summer whatevs, it’s the time of year when we Brits need to shed our layers and embrace lighter dressing, which after MONTHS of jumpers and coats and jeans and boots, can sometimes be tricky. To help us out, we are searching for inspiration from Cassie Moxham of Sydney-based blog Chic Mama. After all, being an Aussie, she knows all about dressing for warm seasons, and being a stylish one to boot, we wanted to get her inside view on Australian style…

Where do you live?

Sydney, specifically on the lower north shore, about a 20 min drive from the CBD and 30 mins or so to the beaches.

How would you describe your style?

Classic, feminine, with a touch of bohemian.   I wear mainly a neutral colour palette – lots of white, grey, navy, tan.  I love a nice floral print too.

I know everyone is different but how would you describe general Australian style?

Maybe a bit more relaxed.  Most of the population lives near the coast so especially in summer you will see lots of sandals, denim, beach to bar type dressing.  Although it does depend where you live. Girls in Melbourne get the chance to wear more cold weather clothes such as beautiful coats, whereas most of the time it’s too mild in Sydney for anything too heavy.

What are your go-to wardrobe staples that you find yourself veering to every day?

Trainers, sandals, jersey/linen dresses, cropped slim trousers, boyfriend shirts.

Do you have a different weekend ‘look’ or do you find yourself with a similar style most days?

Being a SAHM I wear a similar style every day.  There’s not much differentiation for me when it’s the weekend except I get a bit more help then.  Although if I have something to go to like an appointment or a lunch I will get more dressed up, swap the trainers out for some low block heels/mules/ankle boots and wear dressier pants and top or a nice dress.

Which brands do you like to wear?

Scotch and Soda, J Brand, Paige, Assembly Label, Country Road, Cecilie Copenhagen, Dodo Bar Or, J Crew, Mango, Jac and Jack, Bassike, Scanlan & Theodore, IRO, SEA NY, Zimmermann, Isabel Marant, H&M, Witchery.

Are you a heels or a flats girl?

Flats all the way.  I love heels but now that I don’t wear them as much I’m not as used to them anymore.   Plus being the daughter of an Osteopath I know how bad heels are for your back (not that that ever stopped me when I was younger though lol).   I will wear a low heel now for an event but that’s about it.

What would you wear if you were going out to dinner?

Either a dress or a great pair of pants with a dressy top (lace or similar), a mini bag or clutch, aforementioned low heels or ankle boots and some statement earrings.

What would you wear when hanging out with your son?

Trainers or sandals, tshirt dresses in summer, chinos or jeans and long sleeve tees/boyfriend shirts in winter with a chunky knit cardigan and a cross body bag.

Please tell me about your favourite Australian brands. Which ones are your favourites?

Zimmermann and Scanlan & Theodore for dressier pieces Bassike make beautiful basics,  Jac and Jack beautiful knits,  Assembly Label for more affordable but still beautifully made basics.  I also discovered a Sydney based brand Matin last year when looking for a dress for a dinner, they make some beautiful dresses.  Oh and a Melbourne label introduced to me by my IG friend @melbournefashionmum Catherine Murphy.  One of the reasons I love Instagram so much discovering smaller labels you would never normally hear of.

Australia is renowned for great swimwear designers – who can you recommend?

Seafolly definitely.  Their cossies are always really well made with beautiful prints and they do lots of nice one pieces which I wear more now I’m a mama.

Do you think that Australian women are led by trends?

Yes for sure.  Blush pink is big, bold stripes, ruffles,  man style shoes eg brogues and loafers, sports luxe really suits the Aussie lifestyle and is still going strong here.

What’s the Australian attitude to health and beauty? I imagine Australians to be very healthy and into organic skincare – but I could well be wrong!

I would agree we are generally very healthy, there are juice and salad bars everywhere and Australians do tend to live a pretty healthy lifestyle.  I believe organic skincare is big but I personally don’t like the smell of essential oils so it’s never been my thing really.  In terms of beauty routines Aussie girls love a good mani/pedi, there are lots of salons everywhere, and spray tans are pretty popular too especially in summer.

Are there any amazing Australian skincare/make up brands that you love?

Now that I’m older I’m using cosmeceutical products and use a couple of great Australian brands Aspect and Ultraceuticals.  Model Co is also nice for a quick tan for evening. 

Thanks Cassie!

You can follow Cassie on Instagram on @chic_mama

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